From the Centers for Disease Control & Prevention (CDC):
The November issue of Health Communication Science Digest (HCSD or Digest) is now available at http://intranet.cdc.gov/od/oc/hcse/hcsd.
This month in the Digest there are several papers reporting new strategies and approaches for public health communication messaging (Appel & Mara; Chung & Slater; Gollust et al.; McKay-Nesbitt et al.; Miller-Day & Hecht; O’Malley & Latimer-Cheung) while others examine audience segmentation and targeting (Gerend et al; Greene; Krieger et al). Aspects of both traditional (Kuiper et al; Nabi & Thomas; Tucker et al) and new media (Head et al; Knobloch-Westerwich et al; Little et al; Phua; Rutsaert et al) in public health communication are reported in several studies. Health literacy considerations are highlighted in several studies (Bailey et al; Lincoln et al; Mackert et al; Rodríguez et al; Wickline & Sellnow).