The Art of Storytelling

A couple of upcoming events have caught my eye since they both focus on how effective storytelling can be utilized to accomplish wide-ranging results:

World-Class Storytellers: Designing Narratives for Health Behavior Change

Learn from three master storytellers – Kody Chamberlain, Monte Montgomery, and Mike Mosallam – about crafting narratives that encourage people to change health behaviors. Recent research shows stories are more effective at encouraging health behavior changes than advice, and legendary lecturer Vic Strecher of the Center for Health Communications Research is coordinating the innovative 2 hour symposium for UM students & faculty (so you know it’ll be good):

Friday, February 15, 2013 (tomorrow!)
10:00 a.m – 12:00 p.m.
1690 SPH I (Crossroads)
1415 Washington Heights
Ann Arbor, MI 48109-2029

Find the event website here (and be sure to check out the cool comic-panel event flyer).


Additionally, registration has just opened for the National Networks of Medical Libraries (NNLM) upcoming free continuing education session from the Lake Effects series:

Once Upon a Time: Using Evaluation Findings to Tell Your Project’s Story

Thursday, February 21, 2013

2:00pm – 3:00 pm Eastern time (1:00 pm – 2:00 pm Central Time)

Presented by Cindy Olney, PhD, from teh NN/LM Outreach Evaluation Center, this webinar will focus on evaluation reporting, and how to craft reports people will actually read through a story-telling structure to help communicate project goals. From the webinar description: “In this format, you use evaluation data to complement, not overpower, the most important messages you want to convey. Cindy will describe how to use a story format to report evaluation findings. This format can be adapted for written reports, presentations, and even elevator speeches and will highlight how hospital librarians may benefit from evaluation reporting.”

Check your computer system’s compatibility with the webinar format & register for the webinar here.


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