The HOTW series has been going on for a couple months now, and has so far focused on all the amazing content coming through Twitter from other places. What about the University of Michigan? Well, as it happens, the University has just recently announced some official hashtags and best practices for tweeting on behalf of UM. Therefore, this week there is not a focus on health or science, but rather on our home, our own University of Michigan.
Just to start off, there are currently FIVE official hashtags for use regarding University of Michigan business and activities. Those five, which you can see in the image above, are:
Here are a couple tweets from the announcement of the hashtags, and one with a link to an official blogpost saying how they should be used.
— UM Stamps School(@UM_Stamps) September 28, 2012
— Lisa Rudgers (@lisarudgers) October 2, 2012
Now for some examples of the sort of things you’ll find in the hashtag streams!
Scope: All University of Michigan, all the time.
— UM Sch Public Health (@UM_SPH) October 5, 2012
— MiRobotics (@MiRobotics) October 5, 2012
— Noticias UM (@NoticiasUM) October 4, 2012
— UMich Campus Info(@umichcampusinfo) October 5, 2012
— Ford School (@fordschool) October 5, 2012
Scope: You can probably guess, but this is mostly about sports.
— John-William Sidhom (@sidhomj) October 5, 2012
GOAL! Awesome redirection in front from Mack 5:05 mark. Pass came from Naughton at 25. U-M up, 1-0, w 26 to go in 1st. #goblue
— Michigan FieldHockey (@umichfldhockey) October 5, 2012
Scope: Used mostly by UM persons to discussion best practices and emerging issues for social media, or to alert campus social media experts that this is information you would appreciate them helping to disseminate to the public.
— Mike Driehorst (@MikeDriehorst) September 19, 2012
Scope: About arts and performances on campus or related to UM folk.
— UniversityofMichigan (@umich) September 28, 2012
— Laura Raines (@itsraininglaura) October 4, 2012
— brian cors (@briancors) September 28, 2012
You may have noticed that some folk are using additional hashtags beyond the most important five, and that some of those appear to be semi-official. These are mostly for special campaigns or events. Here is a very small selection of some of those.
Other Not Official Hashtags Used for UM Business:
#HillTurns100 = For the centenary of Hill Auditorium.
#MGoBrazil = For President Coleman’s trip to Brazil.
#MHealthy = For health and wellness information and activities provided as outreach or for health literacy promotion through various UM health organizations.
#MTSG = For the “Mind the Science Gap” class taught by Andrew Maynard.
#UMActiveU = For the campus health and wellness initiative.
#UMBettyFord = For the events from the Ford School of Public Policy honoring Betty Ford during her upcoming visit.
#UMHeritage = About University of Michigan history and heritage.
As a general rule of thumb, if creating a hashtag for a UM event, it is a good idea to include the “UM” in the hashtag. That makes the tag tend to stand out to UM alumni, students, faculty and staff, which is usually what you want. You can always contact Jordan Miller, Director of UM Social Media, for advice on selecting an appropriate hashtag.
— Rajeev Parlikar (@rajeevparlikar) October 1, 2012
— Kim Clarke (@kd_clarke) October 2, 2012